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This handbook has been produced within the "Content Marketing
Expert Project – CMEx", a project co-funded by the European
Commission under the Lifelong Learning Programme, sub-program of
Leonardo da Vinci, Transfer of Innovation action, to encourage the spread
of the content culture and to provide a practical tool for the creation of
content and the implementation of the most appropriate and effective
content marketing strategy.
Expert Project – CMEx", a project co-funded by the European
Commission under the Lifelong Learning Programme, sub-program of
Leonardo da Vinci, Transfer of Innovation action, to encourage the spread
of the content culture and to provide a practical tool for the creation of
content and the implementation of the most appropriate and effective
content marketing strategy.
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