Marketing Metrics

ebook ∣ 3-in-1 Guide to Master Marketing Analytics, Key Performance Indicators (KPI's) & Marketing Automation · Marketing Management

By Santino Spencer

cover image of Marketing Metrics

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Format

ebook

Series

Marketing Management

Author

Santino Spencer

Publisher

Guillaume Tellers

Release

09 July 2023

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Subjects

Business Nonfiction Marketing & Sales

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Marketing Metrics - 3 Manuscripts in 1 Book, Including: Marketing Analytics, Digital Marketing and Marketing Strategy.

1)

MARKETING ANALYTICS:

7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling.

YOU'LL LEARN:

  • How to determine stakeholders
  • Ways to navigate data integration
  • The importance of key performance indicators
  • Ways of implementing analytics
  • The importance of data governance
  • The purpose of conducting financial analysis
  • The role of IT
  • How to measure success
  • What to look for with Vendors
  • And much more!

    • 2)

    DIGITAL MARKETING:

    7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting.

    YOU'LL LEARN:

  • Why digital marketing is the way of the future?
  • What is a digital story and why your business needs to be telling one?
  • Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.
  • What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?
  • What is email marketing automation and why you should be using it right now (if you haven't already started)?
  • How do you understand your audience and figure out what your messaging should be?
  • How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.
  • And much more!

    • 3)

    MARKETING STRATEGY:

    7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research.

    YOU'LL LEARN:

  • How to understand the customer
  • Ways to navigate market analysis
  • The importance of the role that competition plays in strategy
  • Why distribution matters to your brand and consumers
  • The importance of the Marketing Mix
  • The purpose of conducting financial analysis
  • How to review and assess your marketing strategy
  • And much more!

    • Format

    ebook

    Series

    Marketing Management

    Author

    Santino Spencer

    Publisher

    Guillaume Tellers

    Release

    09 July 2023

    Share

    Subjects

    Business Nonfiction Marketing & Sales
    Marketing Metrics