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"软实力"（Soft Power）一词自1990年问世以来，无论在学术界还是大众的生活领域都已流行开来，成为人们耳熟能详的词汇。在当前正处于全球经济危机的时代，软实力这一超越了传统的经济和军事的力量，更凸显其独特的作用，成为世界各国追逐和争夺的新坐标、新高地。
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