This book has Cyberculture and Cancel Culture as its subject| bringing the repercussions on the image and advertising communication

This book has Cyberculture and Cancel Culture as its subject| bringing the repercussions on the image and advertising communication| that is| the reflection in the image of companies. The paper brings a case study of the Brazilian digital influencer Monark| the consequences of his "cancelling" in his professional life| in addition to the reflections on his relations with the partner companies of his company| Flow Podcast. The objective is to understand how Cyberculture shows itself and how it connects to Cancel Culture| also bringing a look at the repercussions of image and understanding of how companies act or should act in crises like these.