Marketing Fundamentals

ebook ∣ 3-in-1 Guide to Master Marketing Strategy, Marketing Research, Advertising & Promotion · Marketing Management

By Santino Spencer

cover image of Marketing Fundamentals

Sign up to save your library

With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.

   Not today

Format

ebook

Series

Marketing Management

Author

Santino Spencer

Publisher

Guillaume Tellers

Release

05 July 2023

Share

Subjects

Business Nonfiction Marketing & Sales
Libby_app_icon.svg

Find this title in Libby, the library reading app by OverDrive.

app-store-button-en.svg play-store-badge-en.svg
LibbyDevices.png

Search for a digital library with this title

Title found at these libraries:

Loading...

Marketing Fundamentals - 3 Manuscripts in 1 Book, Including: Marketing Strategy, Business Branding and Marketing Analytics.

1)

MARKETING STRATEGY:

7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research.

YOU'LL LEARN:

  • How to understand the customer
  • Ways to navigate market analysis
  • The importance of the role that competition plays in strategy
  • Why distribution matters to your brand and consumers
  • The importance of the Marketing Mix
  • The purpose of conducting financial analysis
  • How to review and assess your marketing strategy
  • And much more!

    • 2)

    BUSINESS BRANDING:

    7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling.

    YOU'LL LEARN:

  • Importance of branding
  • Understanding brand purpose with examples
  • Actionable steps that will help you build a brand trusted by people
  • Identifying the audience for your brand
  • Types of competitors and tips on identifying them
  • A comprehensive guide to market research
  • How to formulate your mission statement
  • Choosing the right brand name
  • Marketing strategies to spread the word about your brand
  • Innovative ideas to make your brand stand out
  • And much more!

    • 3)

    MARKETING ANALYTICS:

    7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling.

    YOU'LL LEARN:

  • How to determine stakeholders
  • Ways to navigate data integration
  • The importance of key performance indicators
  • Ways of implementing analytics
  • The importance of data governance
  • The purpose of conducting financial analysis
  • The role of IT
  • How to measure success
  • What to look for with Vendors
  • And much more!


    • Format

    ebook

    Series

    Marketing Management

    Author

    Santino Spencer

    Publisher

    Guillaume Tellers

    Release

    05 July 2023

    Share

    Subjects

    Business Nonfiction Marketing & Sales
    Marketing Fundamentals