March 2020 – not a single customer in the shops. With their foot on the accelerator, luxury brands are scrambling to find their exiled customers online and make the digital shift without a hitch. They are heading for a promising new territory – Web3. On their agenda is the metaverse, NFTs, blockchain... an array of possibilities where only the imagination is the limit.
The times are exciting, and the recovery of the industry impressive. New practices and concepts are emerging daily, and touch points are multiplying, creating a wealth of opportunities for the meta-luxury ambition to become a reality. The demands of the customers-for their experience to be more personalized, fluid, intuitive, but also sustainable and transparent-are the new performance indicators of the luxury 3.0.
This new, fully redesigned edition of Luxury & Digital brings together the views and expertise of the largest group of digital and luxury giants ever assembled. Their aim is to guide the reader through the new digital frontiers, and to encourage the luxury sector to show resilience in the face of the digital transformations of today and tomorrow.