The concepts of planning and assessment are intrinsically linked—and understanding them is essential for raising the library's profile and strengthening its position among stakeholders and the community. Even if you're an LIS student or are new to the profession, or if planning or assessment are not your primary areas of responsibility, you still have a role to play in the success of organizational efforts. Fleming-May has more than a decade of experience in planning and assessment initiatives and instruction, and Mays was her institution's first assessment librarian; their primer draws from theory, research, and their first-hand observations to illuminate such topics as