It All Started in Nazareth is about the author's life in Palestine, then in Beirut, where classmates, teachers and life offered wide horizons. An appointment as head of the Jordan Phosphate Mines Company at age 25 followed, with new experiences among the Jordanian elite of the time and the politics of the country.

In the 1950, 60s and 70s, the world of business in the Arab region was exciting and challenging. New job types emerged and required new approaches. The discovery of oil created unbelievable wealth, which changed economies and societies throughout the region.
During his career as a management consultant, he held jobs in Kuwait, Saudi Arabia, Jordan, Lebanon among other places. Throughout the period of his work, political instabilities were dominant in social and business life. It was a journey of success, frustration and learning.

The Arab region has been troubled politically and socially since the victors of WWI divided the Ottoman provinces into small, weak areas of British and French influence, sowing uncertainties in the new nation-states. The resulting Middle East suffers to this day from the momentous effect of the Sykes-Picot agreement.