Encylcopedia of Major Marketing Strategies

ebook

By Gale

cover image of Encylcopedia of Major Marketing Strategies

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Covers 100 marketing campaigns by some of the top global brands and high-profile social movements of the last few years. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies can easily be utilized in an academic setting as case studies, or illustrative examples often described as "war stories" by professors.

Encylcopedia of Major Marketing Strategies