The coming years are going to be more than decisive, and we are going to witness what could be the greatest consumer revolution, and with it, the transformation of the driving force of the economy. The Earth is on its last legs, and climate change is more threatening than ever. Yet the shopping frenzy continues, between fast fashion and fast food, with the 'fast' hour pushing us to consume now before it's too late! Could the consumer society just be an old archaic relic with regrets? Today it's hard to say, but what is certain is that there are many ways, such as artificial intelligence, to counter or accentuate this deadly consumption.