How to become Customer Driven Customer service is the competitive business battleground of the twenty-first century. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. He explains: - The 'Boomerang Principle' (bringing the customer back) - How to get the feel of the market place - How to listen effectively to the customer - Customer panels - Why you should increase the number of complaints - How to introduce fun and surprise into business.An essential handbook for managers, company directors, employees and students.