Tom Bradford runs a successful small town video store, recommending all the best horror moves to his customers with dreams of making movies of his own one day. But his life turns into a real life horror movie when mysterious tapes start showing up in his store. At first he thinks its just a prank or a snuff film ring. But the tapes begin to show bloodier, more violent footage as people around town start going missing. Tom realises that everything he's watching is real, but nobody else will listen to him. And whoever is making these movies is coming for him next.

Can Tom solve this mystery and keep himself and the people he loves safe? Or will this turn into another Hollywood tragic ending?