Richard Francis has a wife and two children. In his work as a publicity agent he meets up with Diana and they become lovers. They then go into partnership in business together and he meets Margaret, who is Diana's lesbian lover. He then also becomes a TV presenter and during that time he falls in love with Margaret and subsequently becomes her lover. His TV presenting includes the current social problems of polluted rivers, decadent forestry. lesbianism and local road traffic problems. The novel relates the trials and tribulations of his life.