It appears that we are on the brink of a global recession. Jobs are scarce to come by and many people are looking to start their own business as the only means of putting bread on the table.

This book will help budding entrepreneurs select an idea for a new business and conduct market research to determine if it is viable. It will also help them find out how much money they really need to start their business and whether they can self-finance it or if they will need to seek "love money" from friends or relatives.

It points out the importance of exercising controls over costs and managing cash wisely. This book also takes a look at some of the legal and tax aspects of running a business. It also shows ways to encourage employees to do their best. It provides hints on how to advertise both online and offline, plus ways to evaluate what is working best. It also shows how every business needs a business plan to provide a map to success.