In today's marketplace, employers are in a buyer's market, so many of the job searching strategies that worked in the past are outdated. Social media is giving companies and professionals a platform unlike we've ever seen. Companies are able to post jobs directly to LinkedIn, Twitter, etc. and people in a career transition are able to identify networking contacts within a company through these tools. Professionals and executives are utilizing social media platforms like blogging, Twitter, LinkedIn, YouTube, etc. to demonstrate thought leadership and expertise. This book will explore traditional job search strategies and social media platforms to generate the know, like, and trust factor so needed in today's competitive job market.