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本书阐释高校思想政治教育者、教育对象、教育内容、教育方法、教育载体等不同要素面临的新机遇、遇到的新问题，以及这些变化、问题背后的成因，旨在实现对自媒体环境下高校思想政治教育各要素的把握。在此基础之上，进一步阐述高校思想政治教育各要素应如何在自媒体环境中提高感召力、引领力，增强影响力、针对性。
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