Anyone who aspires to lead and be successful in any endeavor will profit from reading the Joe Francis story. No matter what your goals might be, you can bet that Joe Francis would encourage and support them in any way he could, even if you were a competitor of his. His credo, "to make a poor man rich," came to fruition while he tread his journey and it is indelibly printed in the hearts of many of those who did become rich as a result of following Joe's lead.
Joe Francis had an iron core but was a kind and gentle man with an abundance of dignity and class. His passion was fueled by his love for his wife Flo, who was with him every inch of the way, providing new wind under wings as he faced challenges that seemed to be insurmountable.