Doing good. Everyone does it from time to time. Some just more often and more consciously than others. But why do we actually do it? Research shows that it is in human nature to do good and that we also do it for ourselves. Not to show how good we are, but because, among other things, it makes us happier, wiser, and healthier. So while doing good it enriches the world around you as well as yourself!

Start giving a damn inspires you to take the initiative every day to do a little good yourself. You get practical tips and the probing questions help you effortlessly do good even more consciously.

We challenge you to do good for 66 days until your behavior has become a habit and you also become a better version of yourself.