Do you, as a charity or business, ever question if you're doing things the right way? A Damn Good Business suggests that adapting to human nature can lead to better outcomes, which we call a Meaningful Profit Business - the perfect balance between profit and non-profit. This approach can lead to increased efficiency, innovation, income, reduced workplace stress, and more enjoyable work experiences. Additionally, it allows you to make a positive impact on the world.

Any charity or company can transition to a Meaningful Profit Business in just 30 days by following the guidelines outlined in this book. These guidelines will help you take the necessary steps to achieve success and generate good profits.