Encyclopaedia of Rural Marketing

ebook

By Alok Satsangi

cover image of Encyclopaedia of Rural Marketing

Sign up to save your library

With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.

   Not today

Find this title in Libby, the library reading app by OverDrive.

Download Libby on the App Store Download Libby on Google Play

Search for a digital library with this title

Title found at these libraries:

Library Name Distance
Loading...

Problem of rural growth cannot be fully solved unless rural marketing is improved. Doubtless it is said that a national farmer keeps his one eye on the plough and the other on the market. Marketing comprises all operations involved in the movement of farm produce from the producer to ultimate consumer. Thus it includes the operations like collection grading, processing, preservation, transportation and financing. This book highlights various issues related to rural marketing and challenges being faced by it in this era of globalization today. The series comprise three books within its fold, of which the first volume focus on issues as varied as

Encyclopaedia of Rural Marketing