THE GOOGLE ADS USER GUIDE FOR SMES
ebook ∣ A Comprehensive Guide On How To Promote and Market Your Business via Google Ads
By Stanley Green
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Businesses are able to increase their exposure across all of Google's domains by using a platform called pay-per-click (PPC) advertising, which Google refers to as Google Ads. It is displayed on the search engine results page (SERP) in response to queries that are pertinent to the advertiser's goods and services. However, businesses can also use Google Ads to run display ads, shopping ads, YouTube ads, and other types of ads.
WHY SHOULD YOU MARKET ON GOOGLE?
Google is by far the most popular search engine and processes more than 5 billion searches every single day. Not to mention the fact that the Google Ads platform has been operating for close to twenty years, which gives it some seniority and authority in the realm of paid advertising.
Why You Should Use Google Ads Because of the Following:
1. Google's vast reach
2. Capabilities that provide a diverse array of targeting options
3. Harness intent
4. At all times, ensure that you have complete control over your campaigns.
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