Small Business – Big Plans
ebook ∣ How to use digital marketing to help your South African business thrive
By Catherine Black
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Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples. Weaving core digital marketing principles into a specifically South African context, you'll learn:
How to craft a digital sales strategy
How to create a website
The basics of search engine optimisation
How to write emotive web copy that inspires action
How to navigate the world of influencers and social media
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