Digital marketing refers to the promotion of products or services through digital channels. It encompasses a wide range of marketing techniques and tactics that are used to reach and engage customers online. With the rapid growth of technology and the internet, digital marketing has become an essential aspect of any business's overall marketing strategy.

One of the main advantages of digital marketing is its ability to reach a vast audience. As of 2021, there are over 4.9 billion active internet users worldwide, and this number continues to grow each year. However, this book guides you on how to utilize different digital channels in promoting your business and reaching your target customers no matter where they are located.