Analyzing the visual syntax and display rhetoric applied in newspaper photos, national historical albums, and museum exhibitions, Noa Hazan shows that although racial thought was and still is verbally suppressed in Israel, it is vividly present in its nonverbal official and public visual sphere. The racist perspective of newspaper editors, book publishers, photographers, and museum curators were morally justified in its time by such patronizing ideals as realistic news coverage or the salvation of Jewish heritage assets. Although their perspectives played a dominant role in establishing a visual syntax of race in Israel, they were not seen as racially discriminating at the time. The racist motifs and actions are revealed here by colligating multiple cases into a coherent narrative in retrospect.

This book points to a direct influence of the anti-Semitic discourse in Europe toward Mizrahim in Israel, highlighting the shared visual stereotypes used in both Europe and the fledgling state of Israel. Engraved in their body, these cultural traits were depicted and understood as racial-biological qualities and were visually manipulated to silo Ashkenazim and Mizrahim in Israel as distinct racial types.