The Great Greenwashing
ebook ∣ How brands, governments, and influencers are lying to you
By John Pabon
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Now's not the time to pussyfoot around the issues. In this game, you've got to be brave enough to name and shame.
For too long, many of the companies, governments, and individuals claiming to do the most are nowhere near walking their talk. They've put up beautiful window dressing to distract from all the horrible stuff happening inside their houses. Behind the scenes, these groups' actions hold back the very progress they claim to support. We've been treated like fools, falling into the trap of believing their lies and refusing to question their sincerity. Greenwashing is the result.
For too long, many of the companies, governments, and individuals claiming to do the most are nowhere near walking their talk. They've put up beautiful window dressing to distract from all the horrible stuff happening inside their houses. Behind the scenes, these groups' actions hold back the very progress they claim to support. We've been treated like fools, falling into the trap of believing their lies and refusing to question their sincerity. Greenwashing is the result.