Gentlemen Prefer Blondes follows the dalliances of a young blonde gold-digger named Lorelei Lee, whose character embodies the avarice and self-indulgence that characterizes 1920s America during the insouciant hedonism of the Jazz Age. Born in Arkansas, a blonde flapper named Lorelei Lee meets Gus Eisman, a Chicago businessman whom she calls "Daddy." He installs her in a New York City apartment and spends a small fortune "educating" her. He pays for jewelry from Cartier, dinners at the Ritz, and tickets to the Ziegfeld Follies. During this time, she meets a married novelist named Gerry Lamson, who frowns upon her liaison with Eisman. Lamson wishes to "save" her from Eisman and asks her to marry him. Not wishing to forgo an upcoming trip to Europe paid for by Eisman, Lorelei spurns Lamson. Lorelei and her friend Dorothy Shaw sail for Europe on the RMS Majestic. The story further follows their journey through Europe as they visit London, Paris and Vienna and meet numerous wealthy gentlemen willing to play the game of seduction.