Candidates for this exam are Microsoft Dynamics 365 Marketing functional consultants. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.
Candidates are responsible for configuring the core marketing application to include segmentation, email marketing, interactive customer journeys and real-time journeys, lead nurturing with personalized experiences, events, surveys, lead scoring, analytics, and maintaining compliance with data privacy and security regulations.
Candidates should have some knowledge of marketing principles and the Dynamics 365 Marketing application's role in relationship to the Dynamics 365 suite of applications, including integration of the Microsoft Power Platform, other Dynamics 365 customer engagement apps, Dynamics 365 Customer Insights, Dynamics 365 Customer Voice, Microsoft Teams, and other Microsoft 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.