This book shows the underdog (that would be you) how to dig to the root of your greatest problems and surface with solutions to make life a lot easier (and more lucrative!). Using entertaining, energetic, and enlightening stories from Dr. Pensak's experience, This book makes it clear that the underdog is bred for creativity. Within these pages, you will learn how to clearly define and solve a problem and how to market the solution. Filled to the brim with advice, examples, and exclusive interviews, Innovation for Underdogs is the creative person's best friend.