Given that China's economy has become an increasingly prominent force in the continuous rise of the Asian economy, more researchers are turning their attention to Chinese management issues. Studies of Chinese management generate valuable, contextualized knowledge which adds to global knowledge and advances the field of management in general. The unique nature of Chinese management offers scholars the potential to gain a new perspective on current paradigms in management research. This conference e-book aims to play positive role in bringing to light new thinking on such a significant area.