The contributors to this e-book are distinguished and well-known members of academia or business. The purpose of this e-book series is to document and share parts of their accumulated lifetime knowledge and to provide a unique source of their thoughts of the past, the present and their beliefs about the future. Their insights and reflections will be valuable to the research community worldwide and should also be of great importance to business. The contributing authors to this issue are; Professor Christian Grönroos of Hanken Swedish School of Economics, Finland; Professor Evert Gummesson of Stockholm University School of Business, Sweden; Professor Ian F. Wilkinson of University of New South Wales, Australia and Mr Roy Crossfield, UK; and Professor Stephen Brown of University of Ulster, Northern Ireland.