European Journal of Marketing, Volume 42, Issue 7 & 8
ebook ∣ Competitive Intelligence: A Practitioner, Academic and Inter-Disciplinary Perspective · European Journal of Marketing
By Jonathan L. Calof
Sign up to save your library
With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.
Find this title in Libby, the library reading app by OverDrive.
Search for a digital library with this title
Title found at these libraries:
Loading... |
This e-book demonstrates the breadth of the CI concept. Papers presented include a case study of an intelligence department in a membership led organisation; a paper exploring the link with strategic marketing intelligence and organizational resilience; an investigation of how Bayes theorem can be used in CI analysis; a look at open source intelligence (OSINT), proposing new ways to categorize it. Also covered by the papers is the use of intelligence for forecasting service strategies; an examination of entrepreneurial attitude, normative beliefs and their influence on managerial scanning practices for CI; an investigation of the link between intelligence activities and innovation within technology firms and a report on the CI practice of technology led companies and how this is used in the development of their marketing strategy.