International Marketing Review, Volume 25, Issue 5
ebook ∣ Business-to-Business as International Business: Exploration of International Market Strategies in Business Markets · International Marketing Review
By Paul Matthyssens
Sign up to save your library
With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.
Share
Find this title in Libby, the library reading app by OverDrive.
Search for a digital library with this title
Title found at these libraries:
| Library Name | Distance |
|---|---|
| Loading... |
This e-book seeks to broaden the horizon on the interface between business-to-business marketing and international business. Specifically, its objective is to examine important international business and marketing issues of B2B companies in the global context.
Share
