Enacting meaningful change requires more than sending out a memo with new policies. Change that matters — change that really makes a lasting difference — starts with a change in culture. David Paragamian is an expert in organizational transformation, as he has helped companies, departments, and teams pivot. In Coming About, David describes the steps you need to become a successful "storyteller-in-chief" — a confident change agent who convincingly leads transformation rooted in transparency and values. This book is the culmination of everything David has learned. He knows that change takes grit and determination; it demands the ability to get back up after you've been knocked down. If you've got that kind of grit — and you want to enact real organizational transformation, not just superficial change — this book is for you.