The history of the consumption is inscribed especially in an uninterrupted process of religious, economic, technical changes which transcend beyond the simple sociological aspect. From the consumption of Court according to Elias to the mass consumption, it is the way of the banalization of the consumption, out of necessity, to the sacralization of the consumption. The very objective of consumption, to answer a necessity, has today been cleared to answer a desire: distinction and resemblance. A modification of the definition which questions nowadays in front of the climatic stake. How then to change our way of life? Does stopping consumption rhyme with economic stagnation? Can Man break with the guru of consumption in the era of the Internet and over-marketing?