Marketing Management is a comprehensive guide to the principles and practices of marketing in today's dynamic business environment. This book is designed for students and professionals who need to develop their marketing skills to succeed in a competitive marketplace. Whether you're studying marketing or are a marketing professional, Marketing Management is an essential resource that will help you develop the skills you need to succeed. With its comprehensive coverage, practical examples, and user-friendly approach, this book is the ideal guide for anyone who wants to master the fundamentals of marketing management.