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"The Um-Factor," is a new book for everyone who speaks in public for a living. (or just speaks!) "The Um-Factor" is the term the author coined to describe the overuse of those sneaky, listener-distracting, message-obfuscating, audience-disengaging "crutch words" that seem to automatically spill from our mouths. "Ah, Like, You-Know what I mean?"
Whether in casual conversation or when speaking in public, on podcasts, and in webinars, The Um-Factor helps speakers eliminate crutch words from their vocabulary. "Crutch" words (a.k.a. "Filler" words) include "Um," "Ah," "Like," "You-Know," "and-So," and many others. In addition, there are also "Echo" words, including "Actually," "Literally," and "Basically." These meaningless, useless words act as "Verbal Roadblocks to Understanding" that both distract and block listeners from comprehending the intended meaning of a speaker's message—the primary purpose and goal of all speech.
Whether conversing one-to-one in-person or speaking to hundreds or thousands of people online and in the real world, The Um-Factor will help speakers achieve:
The Um-Factor's "7 Steps to Speaking Success" helps speakers reduce or eliminate crutch words from their vocabularies by making them more aware of their crutch word habit, why they use them, and why they sabotage their speaking goals. Through goal setting, crutch word logging, and regular practice, the book shows speakers how to break their crutch word habit to become more effective, engaging and compelling speakers.