The pestel analysis, widely used in the business world, finds its place in the current business environment —which develops within a changing and constantly evolving society—, in which managers face a changing environment (or macroeconomic dimension) and competition that is necessary to understand and master to maintain the prosperity of the company.

This is where the pestel analysis comes into play, also known as pestle and an acronym for the six categories of macroeconomic variables (political, economic, sociocultural, technological, ecological and legal) that takes up the model, it is designed so that the manager of a company assess the potential opportunities and risks you face, and then conceptualize different scenarios to anticipate the future and make the most appropriate strategic decisions for your company to develop and move forward steadily.

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