This one-of-a-kind book demonstrates the many ways to conduct successful businesses. It explains the different aspects of business with easy-to-learn, to-the-point explanations with case studies. It guides the reader from the start of a business to the selling of a business and demonstrates how to hire, market, sell product, grow, negotiate, avoid mistakes, and so much more. Readers are shown how to continually find ways to improve all facets of their business. Demonstrating methods of critical thinking and continual questioning oneself is at the heart of the book's approach. Every chapter provides the reader with additional essential skills for success and higher earning potential.