This brief memoir recounts the journey of a man and lessons he accumulated on leadership by observing and questioning the status quo, and asking the penultimate question of why, from his childhood home in the small island of Bahrain, to his formative years as a student and professional in England, to his adulthood as a business leader, philanthropist, influencer and family man. The book's key observation is that there is an excess of rulership while leadership is almost always in deficit. The book questions how we can move from one to the other, which examples can we rely on in every sphere of our lives and how transformative more leadership would be.