This essay sheds light on what is a mass media franchise, explicates how to create a mass media franchise, demystifies the challenges of creating a mass media franchise, and reveals the benefits of creating a mass media franchise. Succinctly stated, a mass media franchise is deemed to be a multimedia franchise. A mass media franchise is comprised of a collection of disparate types of media. A mass media franchise for instance can be comprised of television series, movies, novels, manga series, soundtracks, video games, and merchandise that are broadly in scope based on the same intellectual property. An example of a mass media franchise is the Pokemon franchise which is comprised of television series, movies, novels, manga series, video games, soundtracks, and merchandise that is broadly based on the same intellectual property, the Pokemon intellectual property. An intellectual property can be broad in scope and provide ample content for producing television series, movies, novels, manga series, soundtracks, video games, and merchandise based on the intellectual property. An intellectual property can be further monetized if the intellectual property owner decides to produce merchandise that is based on his intellectual property. An intellectual property owner is able to charge a licensing fee to licensees if he prefers for licensees to produce apparel merchandise and toy merchandise that is based on his intellectual property instead of doing so himself. An intellectual property owner has the latent potential to become a billionaire if his intellectual property transcends into becoming a multibillion dollar mass media franchise. The earnings generated from the multibillion dollar mass media franchises have have allowed certain intellectual property owners to become billionaires. As of December of 2022, it is for instance estimated that the creator of the Harry Potter franchise, J.K. Rowling, has obtained a net worth of significantly over $1,200,000,0000. As of December of 2022, it is for instance estimated that the creator of the Star Wars franchise, George Lucas, has obtained a net worth of significantly over $6,200,000,0000. A multibillion dollar mass media franchise has an unlimited earnings potential. A multibillion dollar mass media franchise has the latent potential to generate revenue for centuries after its creator's lifetime since its earnings potential is not tethered to its creator's time. The target market of the multibillion dollar mass media franchise will determine the lucrativeness of the multibillion dollar mass media franchise. The more meritorious product offerings a mass media franchise is able to produce, the more seamlessly a multibillion dollar mass media franchise can generate revenue. A mass media franchise that is comprised of extraordinary television series, extraordinary movies, extraordinary novels, extraordinary manga series, extraordinary extraordinary video games, extraordinary soundtracks, and extraordinary merchandise is poised to generate significantly more revenue than a mass media franchise that has banal television series, banal movies, banal novels, banal manga series, banal video games, banal soundtracks, and banal merchandise. A mass media franchise that is comprised of ineffably remarkable television series, ineffably remarkable movies, ineffably remarkable novels, ineffably remarkable manga series, ineffably remarkable video games, ineffably remarkable soundtracks, and ineffably remarkable merchandise is all the more primed eventually to become a multibillion dollar mass media franchise than a mass media franchise that is comprised of run-of-the-mill television series, run-of-the-mill movies, run-of-the-mill novels, run-of-the-mill...