You may feel that no one is paying attention to your efforts in this day and age of instantaneous communications and social media. Every other stylist you know appears to have a much simpler job bringing in customers. True, but do they? It's understandable that you'd feel overworked and underpaid if you weren't already feeling overwhelmed by the constant stream of misleading and inaccurate information our sector is subjected to on a daily basis.

Everywhere we turn, we see marketing training that, while interesting in principle, is now hopelessly out of date and ineffective in the real world. This book will expose you to time-tested strategies that you can put into action right now to identify your perfect customers and loyal supporters in your area.

No matter how good you are, your financial success as a salon owner now hinges more than ever on your ability to successfully advertise yourself online.
Share the exciting character of your salon with the world, or find the inspiration to design one from scratch online. Find out what your customers like and what makes them return. Find out how to expand your salon business by learning about simple social media marketing techniques and the art of producing addictive content. There are 100 tips here to help a salon owner use social media to promote their services and products.