Fifteen-year-old hobbette Frieda Dräggynz has always lived in the Shire, a peaceful village where nothing exciting ever happens. Unlike the other inhabitants of her village, she wishes to travel the world and go on adventures. When her beloved Great-Aunt Betty mysteriously vanishes, leaving her a magical ring, Frieda discovers that the ring was forged by the shadowy Dark Lady, a tyrannical sorceress and avid taxidermist, and that it is one of a set of evil jewellery made to kill.
Together with eight companions and a lot of cursed jewellery, she sets off on a quest to destroy the ring in the volcano where it was forged, travelling through mountains, mines and shopping centres on the path to Mount Bloom. But in her way stand a wedding planner, nine bridesmaids, the creature Bubbles, and the Dark Lady with her armies of FORCS and goblins.