As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos—the list goes on. You are under high pressure to develop and publish content quickly in order to reach your customers and prospects. Why should you do it and—once you know that answer—how can you do it better? 'CONTENT MARKETING tweet Book01' will help you learn how to successfully navigate the world of content marketing and create compelling content that your customers and prospects will love. The collection of 140 bite-sized lessons is based on more than a decade of the author's experience in engineering, program management, business development, and strategy and marketing.