The book is aimed at inspiring and motivating people who are unemployed and those who are struggling in the financial rat race to get into business. It is written specifically for the Papua New Guinea audience but the message it contains can be applicable in other developing countries were unemployment, poverty and other social problems are rife. The book might also be a source of inspiration to people already in business but are considering giving up and looking for jobs. Volume 1 in the Own Boss Series discussed 18 reasons for starting a business and becoming your own boss. Volume 2 discusses 12 more compelling reasons. It will be followed by 3 more books to be titled "Becoming Your Own Boss," "Succeeding As Your Own Boss," and "Own Boss Success Stories."