When Joanne's parents fled from their country, Kowikia, to escape from paying their accumulated debts, taxes and a horde of other personal problems, the neighbouring kingdom of Lucklandia seemed like the perfect place to start afresh. What they didn't realize until they had settled across the border into Rubberland province were the social and economic implications of moving from a democratic country headed by a president across the border into a kingdom ruled by a King, where most things functioned differently. From the shock of walking into a highly stratified kingdom where wealth, social status, ethnicity, gender and in particular a family name could instantly open or shut doors, to walking into a society where there was little tolerance for foreign nationals, they find themselves stuck at the mercy of 'the powers that be' in Rubberland and at the same time unable to return back to their country due to the fear of facing their accumulated unresolved issues.
Rubberland follows the life and challenges of the aforementioned Kowikian family, their ups and downs as they navigate the treacherous path of being a low income foreign family living in a highly stratified kingdom marred by discrimination.