This book is designed to empower the reader to "shift". In a society where the average attention span has decreased to 8.5 seconds, this 90-minute book supports reaching a reader fast and maintaining the reader's attention. With the author's own experiences infused throughout the mini-text, this book offers one message: Life will let you know when it is time to move to the next level. The key is, do you value yourself to give yourself the chance to win? Upgrade your standards and your mindset for greatness, grab the keys to success and change... and shift into first.