"Eat local" has become a popular marketing slogan in recent years, based on the idea that food grown or raised nearby is better for you and friendlier to the environment than similar products shipped in from many miles away. That slogan reflects a broader worldview suggesting that everything local, including government and knowledge, is better than what originates somewhere else.

Small Isn't Beautiful acknowledges that some things that are local are good, but denies that what's local is always or even often better than what's far away. "Localism" is based on an "undeserved aura of respectability, virtue, and good sense" and can produce results that are misguided or even dangerous. Particularly when it comes to public policies, decisions made at the local level are rarely superior and are sometimes unjust. Small Isn't Beautiful exposes the supposed "virtue" of localism as a hodgepodge of weak arguments and misleading hunches. Trevor Latimer's engagingly written and provocative book will appeal to all readers who want to understand localism beyond slogans and marketing.