A business strategy is a plan of action that a company takes in order to achieve its goals and objectives. It outlines the steps that the company will take to reach its target market, increase sales, and maximize profits. A strong business strategy should take into account the company's strengths and weaknesses, as well as the opportunities and threats that exist in the market. It should also consider the needs and desires of the target audience, as well as any external factors that may impact the company's success. By carefully considering all of these factors, a business can develop a comprehensive and effective strategy for achieving its goals and remaining competitive in the marketplace.