Technical Marketing Communication

ebook ∣ A Guide to Writing, Design, and Delivery

By Emil B. Towner

cover image of Technical Marketing Communication

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Format

ebook

ISBN

9781637424346

Author

Emil B. Towner

Publisher

Business Expert Press

Release

07 March 2023

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Subjects

Business Nonfiction

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This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers:

  • Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.
  • Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.
  • Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.
  • Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately.

    • After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion – including planning, writing, designing, and delivery.

    Format

    ebook

    ISBN

    9781637424346

    Author

    Emil B. Towner

    Publisher

    Business Expert Press

    Release

    07 March 2023

    Share

    Subjects

    Business Nonfiction
    Technical Marketing Communication