"Data and analytics underpin modern product launches and marketing.

Here's a great read on how PMs may successfully use data across product development and launch. Suman Guha distills practical lessons from his rich PM experience at the likes of Tesco, Red Hat and Reliance Jio." – Abhishek, Head of Product Marketing at Google

"This is one of the best-written books when it comes to the role of analytics in product management." – Brendan, Principal Product Manager at Red Hat Inc.

"If you are a budding PM or a seasoned one, this book will really help you understand relevance of data in today's world. Suman, with his years of experience, has been able to beautiful explain how analyzing data will help you improve & optimize your product. Thank you so much for this, Suman. Looking forward to your next book." - Anand, Head of Product at Jio